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An essential element of the Showcase experience is visiting the Shops at Showcase. The shops are comprised of merchants from all over the country who have been carefully selected to provide guests with an exquisite variety of merchandise and price points. Quite literally, there is something for everyone. The Shops often include charming linens from Provence, unique designer jewelry, a selection of delectable products for the gourmet, innovative home décor items, clothing that ranges from edgy to classic, hats, handbags, and scarves, lovely gift items, bath and spa delights, enchanting objects déart and housewares ranging from practical to luxurious and a myriad of other delights.

Many Showcase visitors use this opportunity to shop for upcoming holidays, birthdays and other celebrations. They also appreciate that 25% of the amount paid is considered a charitable contribution. PSHA provides guests with receipts for tax purposes.

By visiting this fascinating marketplace, you will be enriching the lives of many through the programs which PSHA supports. The success of the Pasadena Showcase House of Design has enabled Pasadena Showcase House for the Arts to make cumulative donations of over $21 million in support of music and the arts.

Showcase is open to the public each year for four weeks during April and May. Approximately 30,000 visitors tour Showcase each year.

Each year 20 - 35 vendors are invited to participate, depending on the amount of space available. There is a participation fee depending on the booth size. Depending on the venue, the Shops at Showcase can be in one large tent (as shown in the pictures) or smaller individual festival tents. PSHA arranges for and pays for the tents, utilities, security and staffs the checkout booth. PSHA accepts all credit cards, debit cards, and cash. 25% of all sales are considered tax deductible as a charitable donation to PSHA.

Vendor applications for the Shops at Showcase are available on our website by August of each year.



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